Meet AW

Hi, I’m Alexandra. As a certified life and stress management coach with a background in psychology, I guide clients through the non-linear process of living life with ease and defining and achieving happiness, success and desires on their own terms.

My path to discovering how to live a meaningful life has not been straightforward; through my 14+ year career in high stress environments spanning fashion, financial, beauty, media ranging from owning my own business to consulting for large corporations, I experienced earned moments of success, but mostly was left feeling anxious, stressed, and burnt out. I knew i needed a change, so I turned inward and began checking in with how I was feeling instead of how I was performing. I realized that in order to create a life that energized me, I’d have to stop seeking external validation and start prioritizing my personal wellness as much as my professional performance.

By developing a toolkit centered around mindfulness, aligned action and accountability and reflection, I was able to let go of external expectations of who I thought I should be, tap into my true self and create a life that excites me everyday. These practices helped me define and achieve my version of success and happiness. My purpose is to help people do the same.

Through training, client work, and my own journey, I’ve designed the Coaching by AW mission: to empower individuals to deign the life they truly want and live it with ease and joy.

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Past work includes: American Express, Edition Hotels, Milk MakeUp, Ralph Lauren, Estee Lauder, CA Creative

Featured in: AdWeek, Chief Marketer, Fashionista, Huffington Post, Entrepreneur.com